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All my design partners have portfolios, and I’ve got a solid talent pool
branding • motion • office • US
Private fund in the UK, investing in high-impact startups.
Investors are busy people who know their worth. They know the value of money, as well as the value of time. And people. They know that finding and managing the right talent makes all the difference. And it's surprisingly time-consuming. That's where I come in.
I don't just help my clients find a designer; I help them bring their exact vision to life — the one they could not fully describe to themselves when we started — while putting in just 2 hours a week. Getting the vision exactly right takes time and effort. And it's not their concern anymore. It's mine.
One month of meticulous work, taking into account all the inputs and making sure to reflect them in the identity and website.
Taking inspiration from Josef Albers — the genius behind color theory and visual harmony — we create a design that’s bold and visually striking yet also layered with meaning. The minimalist design reflects the fund’s strategy: a few highly impactful projects, done with precision.
The business that has to deal with lower margins, larger volumes and immense competition. It needs to stand out amongst the crowd, visually. It needs to close prospect with its branded, yet highly convering sales landing page. But it shouldn't spend all of its limited cash on design, when it can be reinvested somewhere else.
The solution is fairly simple and yet counter-untuitive: hire two design talents instead of one. Sure, there are many designers who do great landing pages, while developing the brand identity as well. But hiring the ONE designer, who don't just do, but excells at both, is pricey. And it makes sense.
That's why the team approached me. The agency has to include overhead. Freelancers can't excel at everything. Design brokers (I am one of the proud bunch!), can solve the problem by bringing two exceptional specialized designer for the price of one exceptional generalist. So I did.
In 4 weeks, with the fixed price, the team has built an eye-capturing visual brand with a landing page that just works.